Strategics' services are in five areas of major risk reduction in the marketing of new condominium projects:

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Market Demand - housing markets move in cycles.  MLS sales and price changes can lead the new home market by 6 to 12 months.  Strategics' analysis of the sales and price trends in your market can identify emerging market opportunities well before conventional sources of housing market information.

Product and Pricing Mix - market-driven product and pricing mix strategies invariably outperform "gut feel".  What worked in one market or in a previous project may not work in the next one.  MLS data can work to your advantage by identifying market discrepancies in supply/demand and when coupled with sophisticated analytical techniques, produce an optimal product and pricing mix for your next project.

Pricing Strategies - how much of a premium to charge for central air conditioning, hardwood floors, mountain views, for a penthouse suite, etc., etc?  The REBGV MLS data base has the information that will answer your pricing questions.  And Strategics can extract those answers you need quickly and efficiently. 

Buyer Preferences - the best source of information on what buyers want and what they will pay is from your buyers themselves.  If you allow visitors to register at your project web site then you already have a list of potential buyers.  An email survey of your project registrants  is the most cost-effective way of identifying potential buyers, buyer preferences and trade-offs.  Strategics has surveyed thousands of potential condo buyers over the past 20 years.

Full Service Project Marketing - Strategics in association with Red Dot Real Estate Marketing Ltd. (a FVREB member  agency) have formed a working alliance providing technical market analysis and consulting to residential developers in Metro Vancouver. The alliance with Red Dot Real Estate Marketing Ltd. offers clients full service project marketing and sales including the delivery and implementation of optimal product mix and pricing strategies.

Contact us to find out more about reducing marketing risk for your project.

Strategics
phone/fax  604-608-3192 (voice mail)
email         strategics@vancouvercondoreport.ca
skype        frank.schliewinsky
mobile       +60-17-429-7064

Red Dot Real Estate Marketing
Office: 604-531-8500
Cell: 604-209-3142
Fax: 604-531-8502
email: howard@reddotrealestate.com